It’s your responsibility to ensure that they can easily discover the features they need to justify using your app and that they enjoy the in-app learning process. Many users will come to your app with little knowledge of your app and how to use it. It’s the way the product setup instructions and UI element signals make users feel when they begin using your product. User onboarding UX is the in-app experience of new users when they sign up to test or use your product. Tl dr: User onboarding is essential (yes, even for products with otherwise great UX). Good user onboarding experiences boost user retention rates, minimize early churn, reduce support tickets, and lead to higher free-trial-to-paid conversion rates. And by getting your new users to that aha moment faster, you are more likely to retain these new users beyond their first session. These annotations guide users to their aha moment faster than if they were simply dropped into your app after signing up. Onboarding tools will help you build user onboarding UI/UX experiences into your product or incorporate common UI patterns that overlay or augment your app’s true UI with annotations. We refer to this moment of value as a user’s wow or aha moment-like, “ Wow, this is awesome!” Or “ Aha! Now I get it!” When done well, it shortens a user’s time to value. It will convince new users that your product is easy to use and can help them achieve their goals. User onboarding is the process of helping new users learn and understand your product or service with the hopes of turning them into long-term customers and advocates. So, offer these tips the right way during user onboarding-or risk derailing your users’ journey before it even gets started. The absence of such guidance can be the difference between users continuing their journey or quitting before arriving at their destination. They also need help navigating your website or app through in-app tutorials or guide posts. New users signing up for your product are the same. Regardless of your preference, we can all agree traveling is a far less pleasant experience without a handy frame of reference. If you’ve traveled to a place like New York or Rome, you know tourists fall into 2 groups: big, double-decker-tour-bus people, or Google/Apple Maps, find-my-own-way types. Most people would be reluctant to explore a new city or country without some sort of guide.
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